The trends redefining the future of broadcast TV
This is how the media and television industries are changing today.
Until the beginning of the 21st century, broadcast TV used to be the leading entertainment medium. Today, however, many people wonder about the future of broadcasted TV. With the introduction of numerous over-the-top channels (OTT) providing video content on-demand has transformed the way the industry operates. Telecommunication entrepreneurs like Richard Li have invested in the development of such video services, in order to offer consumers an integrated viewing experience across multiple digital platforms. Over-the-Top companies provide viewers with access to movies or television shows by transmitting media straight through the Internet. For customers, the main benefit of these new providers is that they are much cheaper than the traditional cable and satellite TV packages. Moreover, Over-the-Top Here is what the future of television broadcasting looks like services provide clients better possibilities for customisation, allowing them to pick from a wide range of entertainment and news content. Whether you are commuting to the office or relaxing in a coffee shop, today, you can stream your preferred content from any location. The only prerequisite for a satisfactory viewing experience is to have a reliable internet connection.
The introduction of data statistics about consumers’ viewing habits is promising to transform the future of media and entertainment. These days, more and more media companies rely on data to assess if a program has been successful enoughand to identify the most profitable marketing approaches. Presented with a threat in the face of digital companies, programming networks are now realizing the need to better understand the ever-changing consumer behaviors. Big television corporations, like the one founded by Strauss Zelnick, rely on other organisations to gather and examine audiences' data. This valuable information is used to target viewers with personalised advertisements.
Today, the growing number of cord-cutters is compromising the future of TV broadcasting. This term refers to individuals who are cancelling their subscription to cable or satellite television services and switching to online streaming services. Numerous digital video networks, such as the one managed by Warren Schlichting, have been designed as an addition to bigger subscription-based online solutions. The service provides clients with a wide selection of cable channels that could be streamed through smart devices. The idea behind the company is that clients who have stopped paying for cable TV services can still watch live TV stations but at a lower price. The price of such additional services is dependent on the range of channels they provide. The consumer can choose how much to spend depending on the kind of content they would like to watch. This type of services are indicative of what the future of internet television looks like- greater possibilities for personalisation, in combination with flexible pricing to fit the needs of consumers from all backgrounds.